🛍️ About Small Shopper
How It Started
It didn’t start with a grand idea—it started with a drawer that wouldn’t close.
Inside: five measuring cups, three barely-used gadgets, a half-broken lemon juicer, and something we think was supposed to peel garlic.
That drawer became the tipping point. Not because we needed more space—but because we realized we didn’t need more stuff. We needed better stuff. Smarter buys. Tools that work hard in small spaces. Purchases that felt intentional—not impulsive.
That’s where Small Shopper began.
We wanted to create something clear and trustworthy. A space where the everyday home cook, small-space dweller, budget-planner, or anyone trying to live lighter could come to find real guidance—backed by careful research, personal testing, and a little curiosity.
Not a site that tells you to “buy less.” Not a minimalist preaching platform. Just a smart, cozy corner of the internet that says: "Let’s figure out what’s worth bringing home."
Let it earn the space.
Small Shopper curates the essentials that make everyday living easier and more intentional. From clever home helpers to compact kitchen upgrades, it’s all about finding what adds value without adding bulk.
Our Values: Choose With Care. Use With Ease.
We curate through the lens of real-life function. Every product or tip we feature checks a few key boxes:
- It solves something. From under-sink chaos to that too-tight cabinet, it answers a daily need.
- It’s space-conscious. Whether it folds, stacks, or hides in plain sight—it respects your square footage.
- It’s budget-smart. Not cheap. Not flashy. Just a solid investment for what it does.
- It holds up. We look for the things you’ll use again, again, and again.
Our content is built for renters and homeowners, city dwellers and small-town folks, solo shoppers and families of five. If you’ve ever stood in a store aisle (or scroll-spiraled online) asking yourself “Do I actually need this?”—you’re our people.
We’re here to help you buy what lasts.
What We Cover
We keep our focus tight so that everything we publish earns its spot.
🧠 Smarter Buys
The art of knowing when to spend, what to skip, and how to spot everyday items that punch above their price. From under-$25 tools that outperform big-ticket gear to side-by-side comparisons of products that all look the same—but definitely aren’t—we do the research so you don’t waste a cent (or a shelf).
🏠 Small-Space Living
A celebration of constraint as creativity. Whether you’re living in a 500-square-foot walk-up or just tired of overstuffed storage, this section is your guide to doing more with less room.
🛍️ Mindful Shopping
Not a lecture—just thoughtful insight into how we buy, why it matters, and what feels good to bring into your life. We champion a more conscious approach to consumerism. This means highlighting sustainable products, celebrating small businesses, and exploring ways to shop with intention and integrity.
Meet the Team Behind the Cart
We’re a small team with big opinions about what deserves a spot in your home. We test, compare, and argue (lovingly) about every “add to cart” before it lands in your feed.
Regina Cruz
Editor-in-Chief
Regina believes every home tells a story, and hers is written in stackable crates, tension rods, and magnetic spice jars. She once turned a 350-square-foot rental into a fully functional work-from-home setup—with room for dinner parties. Her apartment is a living lab for folding tools, modular storage, and linen bins that look too pretty to be that practical (but they are).
Regina believes every home tells a story, and hers is written in stackable crates, tension rods, and magnetic spice jars. She once turned a 350-square-foot rental into a fully functional work-from-home setup—with room for dinner parties. Her apartment is a living lab for folding tools, modular storage, and linen bins that look too pretty to be that practical (but they are).
Margaux Philips
Writer, Budget & Behavior
Margaux doesn’t just track spending—she reverse-engineers it. With a background in behavioral economics and a spreadsheet full of absurdly specific purchase logs (yes, including timestamped impulse buys), she brings a unique lens to modern shopping habits. She’s less interested in “deals” and more fascinated by why we fall for bad ones.
Margaux doesn’t just track spending—she reverse-engineers it. With a background in behavioral economics and a spreadsheet full of absurdly specific purchase logs (yes, including timestamped impulse buys), she brings a unique lens to modern shopping habits. She’s less interested in “deals” and more fascinated by why we fall for bad ones.
Alice Carvalho
Contributor, Small-Space Living
Alice has never lived in a place with more than two drawers in the kitchen—and she’s thriving. Raised in a multigenerational household where everyone shared storage (and opinions), she became a master of spatial diplomacy. She’s lived in converted garages, tiny artist studios, and even a 1980s sailboat for a summer, which taught her more about vertical storage than any design course could.
Alice has never lived in a place with more than two drawers in the kitchen—and she’s thriving. Raised in a multigenerational household where everyone shared storage (and opinions), she became a master of spatial diplomacy. She’s lived in converted garages, tiny artist studios, and even a 1980s sailboat for a summer, which taught her more about vertical storage than any design course could.
Victoria DuPont
Product Research Lead
Victoria doesn’t browse—she dissects. A former sourcing strategist for independent houseware brands, she once vetoed a whole shipment of canisters because the lids didn’t stack perfectly flat. Now, she brings that same no-nonsense precision to Small Shopper. Her reviews are part field test, part forensic analysis—complete with screw counts, gasket checks, and stress tests involving overstuffed backpacks and unventilated cabinets.
Victoria doesn’t browse—she dissects. A former sourcing strategist for independent houseware brands, she once vetoed a whole shipment of canisters because the lids didn’t stack perfectly flat. Now, she brings that same no-nonsense precision to Small Shopper. Her reviews are part field test, part forensic analysis—complete with screw counts, gasket checks, and stress tests involving overstuffed backpacks and unventilated cabinets.
Let’s Stay Small, but Think Big
We love hearing from readers who’ve found the one item that changed a routine, cleared a shelf, or simply made life easier. Maybe it’s a lint brush that actually works. A shelf riser that doesn’t wobble. Or a grocery tote that folds up and stays folded. Have something that fits the Small Shopper way? We’re always curating, always refining.
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