How to Shop Like a Product Designer: What to Look for in Everyday Items

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Margaux Philips, Writer, Budget & Behavior

How to Shop Like a Product Designer: What to Look for in Everyday Items

Shopping might often seem like a routine chore—a list, a cart, and a transaction. But for a product designer, shopping is a lot more than that. It's an art form, an opportunity to assess, critique, and choose items that not only fulfill a function but also bring joy, utility, and aesthetic harmony into one's life. Think of it as curating your personal gallery of everyday finds. So, how can you channel the discerning eye of a product designer and embrace this thoughtful approach to shopping? Let's explore together.

The Art of Observing: Beyond the Surface

Before diving into purchase decisions, it's essential to master the art of observation. Product designers train themselves to look beyond the obvious. They identify the potential in the mundane and spot flaws that aren’t immediately apparent. This practice starts with slowing down and taking the time to engage with your surroundings.

Cultivate a Designer's Eye

  • Pay Attention to Details: Whether you're looking at a coffee mug or a piece of furniture, observe the fine details. Consider the texture, the color, the weight, and even the finish. Details can make or break a product experience.

  • Functionality Meets Form: Evaluate how a product works and feels. Does a chair only look sleek, or is it also comfortable to sit on for hours? Product designers ensure harmony between aesthetics and function—this is key to truly appreciating and selecting the right items.

  • Material Matters: Understanding materials can greatly influence your choices. For instance, opting for stainless steel over plastic in kitchenware can offer durability and a touch of elegance. Consider how materials age and whether they align with your lifestyle needs.

Embracing Intentionality: Mindful Consumption

A product designer doesn’t acquire items on a whim. Their approach is purpose-driven and intentional, emphasizing need and long-term value over immediate gratification.

Define Your Needs

  • Necessity vs. Desire: Start each shopping endeavor by asking yourself whether the item is a necessity or a luxurious want. Prioritize what will truly enhance your daily routine without cluttering your space or life.

  • Multi-functional Marvels: Items that serve multiple functions can offer greater value and reduce clutter. Think about a sofa bed in a small apartment or storage ottomans that combine seating with hidden organization.

Sustainability Counts

Increasingly, designing and shopping with a conscience is important. Consider the product's lifecycle, its sustainability, and the ethical practices behind its manufacture.

  • Eco-friendly Options: Opt for brands that prioritize sustainable practices. Look for certifications like Fair Trade or organic labels that ensure products are better for the environment and workers.

  • Longevity and Repairability: Choose products designed to last. Items that can be easily repaired rather than replaced contribute to a more sustainable lifecycle and provide better value over time.

The Experiential Factor: How Does It Make You Feel?

For designers, how a product feels and the emotion it invokes is just as important as its physical attributes.

Tap Into Your Senses

  • Tactiles and Textures: Selecting products that feel good to touch can enhance satisfaction and usability. Think about the comfort of soft linen sheets or the sturdy grip of a well-crafted pen.

  • Visual Appeal: Does the item resonate with your personal style? Items that visually please you can enhance your mood and motivation, much like a piece of art on your wall.

  • Emotional Connection: Often, the story behind a product or its design journey can forge emotional attachments. When you find such an item, it can transcend mere utility and become a cherished possession.

Practical Principles from Design Thinking

Employing design thinking principles can lead to better-informed purchasing choices. It involves empathizing with the end-user—yourself, in the case of personal shopping.

Ideate and Prototype

  • Brainstorm Alternatives: If you're not satisfied with the available options, consider how you could modify or customize an item to better suit your needs. This could mean changing the handles on a dresser or repurposing furniture.

  • Trial Before Commitment: Whenever possible, test products. Sit in the chair, walk in the shoes, or sample the skincare. How a product behaves in real life can be different than its description online.

Feedback and Adaptation

  • Listen to Reviews: User reviews can offer practical insights but always assess them with a discerning mind. Look for detailed accounts that speak to durability and functionality.

  • Adapt Over Time: Needs and preferences evolve; what suits you today might not tomorrow. Stay flexible and willing to reassess how your belongings serve you. This adaptability is a cornerstone of design thinking.

The Smart Edit: Actionable Insights

Before we wrap up, let's distill these concepts into a few actionable insights that can guide your journey as a savvy shopper:

  • Selective Simplicity: Embrace the adage 'less is more' by prioritizing quality over quantity. Invest in fewer, better pieces that serve multiple functions.

  • Mindful Material Choices: Be acutely aware of material properties and choose options that offer durability and aesthetic appeal.

  • Functional Flexibility: Seek items with extensions or add-ons to meet evolving needs while minimizing regression to clutter.

  • Sustainability Shift: Prioritize products with sustainable attributes, ensuring a lighter environmental impact.

  • Embrace Feedback Loops: Just like in design, be open to reassessing and evolving your choices through feedback and new learnings.

Curating a Capsule of Insight: Conclusions and Reflections

Shopping like a product designer requires a shift from impulse to insight. It's about adopting a thoughtful curation of your surroundings, where each piece brings joy, utility, and resonance to your life. Whether considering the aesthetic allure of a lamp or the multi-functional potential of a humble kitchen tool, the principles explored here foster choices that are as enduring as they are enriching.

As you step into your next shopping pursuit, remember: the goal isn't to acquire more but to acquire wisely. Like a masterful composition, the harmony between form, function, and feeling creates a lifestyle symphony uniquely yours.

Margaux Philips
Margaux Philips

Writer, Budget & Behavior

Margaux doesn’t just track spending—she reverse-engineers it. With a background in behavioral economics and a spreadsheet full of absurdly specific purchase logs (yes, including timestamped impulse buys), she brings a unique lens to modern shopping habits. She’s less interested in “deals” and more fascinated by why we fall for bad ones.

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